Training on designing to support behaviour change
Why does this matter
Behaviour Change is a Scaling Pathway
Imagine a world in which everyone can flourish in a healthy environment: we would live very differently from today. We would eat, have fun, travel, make a living or satisfy our needs differently. Luckily many approaches, services and products are already making new ways of living possible, be it through bike sharing services, community living, zero waste shops or new work practices.
Scaling from niche offerings into the mainstream is a large challenge for these solutions,
Practical Information
Dates: on demand
Duration: 0.5 – 5Â days (introduction to deep dive)
Location: Online, Zürich or Berlin
Participants: 4-16
Our behaviour change blog posts
What Have I Learned About Designing for Behaviour Change and Why Did I Stop?
When I started the Behaviour Change Project back in 2017 with great enthusiasm, I wanted to support entrepreneurs, project managers, employees, volunteers or students to access and apply key knowledge from behavioural science to design their solutions. Like many...
Driving System Change Requires Transformation Know-How
Over 7.6 million people went on strike asking for climate action in September 2019. Movements like Fridays for Future and Extinction Rebellion are openly showing how the present efforts of governments are not sufficient. People care about our common future and ask for...
Changing people’s behaviour: Where to start?
How great would it be to have a magic wand that makes people change how they behave? I would have used it to switch people to biking from driving cars; to buying consciously rather than based on sexist advertisements, or to voting based on long-term wins...
Why does awareness cause behaviour change? – Diego Hangartner’s interview
Diego Hangartner has almost 40 years of experience in researching the mind and lead for years the Mind and Life Institute. In the post How does the mind work? he summarized three key elements: our minds classify experiences as positive, neutral or negative...
How does the mind work? – Diego Hangartner’s interview
In his youth, Diego Hangartner was a member of the Swiss rowing team and participated in World championships. While everybody was physically similarly ‘fit’ and trained, he became increasingly aware that the main difference was the mental fitness. Outcomes...
To change the mainstream tap into their values – Sonja Graham’s interview
In the blog post How to develop lasting behaviour change interventions in organisations? I talked with Sonja Graham, Managing Partner of Global Action Plan UK about a successful sustainable behaviour change program they ran in a hospital. Since 2017 GAP UK...
3 stages of waking people up to their power for change – Colin Beavan’s interview
During his life, Colin tried many paths to find a way of living that makes him feel truly happy: working in a well-payed job, later serving NGOs and finally following his passion for writing. Though the recipes of our society did not seem to work. He was...
How to develop lasting behaviour change interventions in organisations? – Interview with Sonja Graham
Right away, when talking with Sonja Graham, I heard her passion for understanding how people behave and how their behaviour can be influenced for the good of society and the environment. For the last 7 years, Sonja has been one of the driving forces...