Learn to Design for Behaviour Change
Workshop – 27.03.2019 – Zürich, Switzerland
Why does behaviour change matter
Behaviour Change is a Scaling Pathway
Scaling from niche offerings into the mainstream is a large challenge for solutions that contribute to a future in which everyone can flourish. Especially breaking into existing norms, showing new possible pathways and supporting people to change their existing behaviours are key skills required to bring about change.
Nice web design is not “by default” leading to behaviour change. Understanding your potential target audience, imagining each step of how they will interact with you, and designing the interactions by including recent knowledge on behavioural sciences is key – and almost an art. And like each art, it requires at its base to know essential methods, fundamental skills and to practice.
For whom is the design for behaviour change workshop
We invite Changemakers
This workshop is for people working on projects aiming at increasing the sustainability in a system and which, to succeed, require their target audience to change the way they presently behave – be it by adopting new behaviours or changing current habits. Participants can come from NGOs, companies, social businesses or associations working in areas like mobility, energy, food, resource management, sustainable lifestyles, conservation, etc.
Examples or participants:
- An environmental manager of a municipality aims at increasing recycling rates.
- An NGO aims at motivating citizens to spend holidays nearby and avoid flying.
- A company aims at creating a corporate culture driven by inclusive values.
- A startup aims at decreasing food waste through a web-application.
What do you learn at the design for behaviour change workshop
Learn to support people to change their behaviours
During the Learn to Design for Behaviour Change workshop, you develop skills and gain a toolkit smoothing your way to reaching people effectively with your solutions and support them to change their behaviours.
You will access essential knowledge from behavioural science, design thinking and lean development. You will learn methods from our “Designing for Behaviour Change” book, use our canvases to navigate on your journey and notice when to correct your course. You will apply insights during exercises, have a peer-to-peer exchange on the challenges of your current projects and access our community of change makers.
Behavioural science insights
Better understand how the mind works, how do we make decisions and when do we change our behaviour.
Design for change know-how
Design approaches, services and products which support people to change their behaviour.
Empathize with your users
Put yourself in the shoes of your audience.
Iterative learning
Navigate an iterative process that includes continues learning to design in a lean way.
Who facilitates the design for behaviour change workshop
Learning design & behavioural sciences hands-on experts
Majka Baur
Majka is the author of the book “A Changemakers Guide to Designing for Behaviour Change”. She wrote the book based on research, interviews with experts and her hands-on experience as a social entrepreneur at WeAct, where she supported cultural changes within large organisations based on the behaviour change of individuals. Majka supports changemakers to connect to their life vision and path through personal systemic-integrative coaching and retreats in nature. She loves to kitesurf, mountaineer or delight friends at dinners.
Katrin Hauser
Katrin draws energy from the fascination for the developement of people, organisations and societies. She has over 20 years of experience as project manager and leader in the private sector, public sector and international organisations. Katrin works independently and within networks as a coach and consultant for sustainability and innovation. She is the president of scaling4good and board member of Legacy17. Katrin loves to be active in the mountains, where she finds calmness to reflect and get inspired to write novels.
Practical Information
Date: 27.03.2018
Duration: 9:00 – 18:00
Location: Zürich
Participants: 4 -16
Cost: 490 – 890 CHF (discounts available)
Your contact person: majka.baur@scaling4good.com
Included:
- Behavioural sciences insights & methodologies
- Interactive exercises and peer-to-peer learning
- A copy of the book “A Changemakers Guide to Designing for Behaviour Change”
- Design for behaviour change canvases
- Delicious vegetarian lunch, tea, coffee and snacks
Our behaviour change blog posts
Driving System Change Requires Transformation Know-How
Over 7.6 million people went on strike asking for climate action in September 2019. Movements like Fridays for Future and Extinction Rebellion are openly showing how the present efforts of governments are not sufficient. People care about our common future and ask for...
Changing people’s behaviour: Where to start?
How great would it be to have a magic wand that makes people change how they behave? I would have used it to switch people to biking from driving cars; to buying consciously rather than based on sexist advertisements, or to voting based on long-term wins...
Why does awareness cause behaviour change? – Diego Hangartner’s interview
Diego Hangartner has almost 40 years of experience in researching the mind and lead for years the Mind and Life Institute. In the post How does the mind work? he summarized three key elements: our minds classify experiences as positive, neutral or negative...
How does the mind work? – Diego Hangartner’s interview
In his youth, Diego Hangartner was a member of the Swiss rowing team and participated in World championships. While everybody was physically similarly ‘fit’ and trained, he became increasingly aware that the main difference was the mental fitness. Outcomes...
To change the mainstream tap into their values – Sonja Graham’s interview
In the blog post How to develop lasting behaviour change interventions in organisations? I talked with Sonja Graham, Managing Partner of Global Action Plan UK about a successful sustainable behaviour change program they ran in a hospital. Since 2017 GAP UK...
3 stages of waking people up to their power for change – Colin Beavan’s interview
During his life, Colin tried many paths to find a way of living that makes him feel truly happy: working in a well-payed job, later serving NGOs and finally following his passion for writing. Though the recipes of our society did not seem to work. He was...
How to develop lasting behaviour change interventions in organisations? – Interview with Sonja Graham
Right away, when talking with Sonja Graham, I heard her passion for understanding how people behave and how their behaviour can be influenced for the good of society and the environment. For the last 7 years, Sonja has been one of the driving forces...
Empowerment is the key to sustainable behaviour change – Interview with Marilyn and Alexander Mehlmann
I met Marilyn and Alexander Mehlmann in Berlin where they came to speak at the SustEcon Conference. In her blog, Marilyn calls herself Globetrotting Grandma. I love how she introduced herself: it shows her open mindset and her great sense of humor....