Worksheets of “A Changemaker’s Guide to Designing for Behaviour Change”

1. CLARIFYING PROJECT FRAME & IMPACT

In this worksheet you find templates and instructions for following exercises:

  1. CLARIFY PROJECT-ROLES-RESOURCES
  2. IMPACT SOLUTION GAPS
  3. PROBLEM-SOLUTION TREE
  4. IMPACT LOGIC
  5. WHY? WHY? WHY?
Download Worksheet 1
2. SELECTING TARGET GROUP

In this worksheet you find templates and instructions for following exercises:

  1. OUTREACH CANVAS
  2. MEET THE NEEDS CANVAS
  3. IDENTIFY PERSONAS
  4. EMPATHY MAP
Download Worksheet 2
3. DEFINING TARGET BEHAVIOUR

In this worksheet you find templates and instructions for following exercises:

  1. ENGAGEMENT STORY
  2. INTERACTION TOUCH POINTS
  3. FORMULATE TARGET ACTION
Download Worksheet 3
4. DESIGN FOR BEHAVIOUR CHANGE - MAKE IT EASY

In this worksheet you find templates and instructions for following exercises:

  1. PARTS OF THE ACTIONS
  2. EMOTIONS
  3. REASON
  4. IDEATE
  5. FEASBILITY MATRIX
  6. PLAN AN ITERATION
Download Worksheet 4.1
4. DESIGN FOR BEHAVIOUR CHANGE - CREATE AN ACTION FUNNEL

In this worksheet you find templates and instructions for following exercises:

  1. CREATE AN ACTION FUNNEL – NEW PROJECT
  2. CREATE AN ACTION FUNNEL – EXISTING PROJECT
Download Worksheet 4.2
4. DESIGN FOR BEHAVIOUR CHANGE - CHANGE HABITS

In this worksheet you find templates and instructions for following exercises:

  1. FIND THE MOTIVATION
  2. PLAN THE HABIT
  3. SET UP REINFORCEMENTS
  4. CHANGE CYCLE
Download Worksheet 4.3
5. PLANNING AND EXPERIMENTING

In this worksheet you find templates and instructions for following exercises:

  1. SELECT PROMISING STRATEGY
  2. FIND CRITICAL PARTS OF THE STRATEGY
  3. MAP KNOWN & UNKNOWNS
  4. PLAN EXPERIMENTS
Download Worksheet 5
6. LEARNING

In this worksheet you find templates and instructions for following exercises:

  1. DEPICT FACTS
  2. REFLECT
  3. PROJECT YOUR LEARNINGS
  4. SYNTHESIS
Download Worksheet 6