by Majka Baur | Oct 29, 2024 | Behaviour, Changemakers, Designing for Behaviour Change, Impact Measurement, Regeneration
When I started the Behaviour Change Project back in 2017 with great enthusiasm, I wanted to support entrepreneurs, project managers, employees, volunteers or students to access and apply key knowledge from behavioural science to design their solutions. Like many...
by Majka Baur | Nov 12, 2019 | Behaviour, Climate change, Collaborative Action, Transitions
Over 7.6 million people went on strike asking for climate action in September 2019. Movements like Fridays for Future and Extinction Rebellion are openly showing how the present efforts of governments are not sufficient. People care about our common future and ask for...
by Majka Baur | Oct 16, 2018 | Behaviour, Changemakers, Designing for Behaviour Change
How great would it be to have a magic wand that makes people change how they behave? I would have used it to switch people to biking from driving cars; to buying consciously rather than based on sexist advertisements, or to voting based on long-term wins for everybody...
by Majka Baur | Jan 10, 2018 | Behaviour, Changemakers, Designing for Behaviour Change
Diego Hangartner has almost 40 years of experience in researching the mind and lead for years the Mind and Life Institute. In the post How does the mind work? he summarized three key elements: our minds classify experiences as positive, neutral or negative time is a...
by Majka Baur | Dec 21, 2017 | Behaviour, Changemakers, Designing for Behaviour Change
In his youth, Diego Hangartner was a member of the Swiss rowing team and participated in World championships. While everybody was physically similarly ‘fit’ and trained, he became increasingly aware that the main difference was the mental fitness. Outcomes were mostly...
by Majka Baur | Dec 21, 2017 | Behaviour, Changemakers, Climate change, Designing for Behaviour Change, Private Sector, Transitions
In the blog post How to develop lasting behaviour change interventions in organisations? I talked with Sonja Graham, Managing Partner of Global Action Plan UK about a successful sustainable behaviour change program they ran in a hospital. Since 2017 GAP UK has a new...
