by Majka Baur | Oct 16, 2018 | Behaviour, Changemakers, Designing for Behaviour Change
How great would it be to have a magic wand that makes people change how they behave? I would have used it to switch people to biking from driving cars; to buying consciously rather than based on sexist advertisements, or to voting based on long-term wins for everybody...
by Daniel Zimmer | Sep 10, 2018 | Changemakers, Collaborative Action, Private Sector, Public Sector, Public-private synergies, Transitions
With contributions from Anaïs Sägesser and Majka Baur Since the inception of our Scaling4good initiative, 2,5 years ago, we have analysed many documents and talked to exceptional people motivated to transform our societies and economies at a faster pace than currently...
by Majka Baur | Jan 10, 2018 | Behaviour, Changemakers, Designing for Behaviour Change
Diego Hangartner has almost 40 years of experience in researching the mind and lead for years the Mind and Life Institute. In the post How does the mind work? he summarized three key elements: our minds classify experiences as positive, neutral or negative time is a...
by Majka Baur | Dec 21, 2017 | Behaviour, Changemakers, Designing for Behaviour Change
In his youth, Diego Hangartner was a member of the Swiss rowing team and participated in World championships. While everybody was physically similarly ‘fit’ and trained, he became increasingly aware that the main difference was the mental fitness. Outcomes were mostly...
by Majka Baur | Dec 21, 2017 | Behaviour, Changemakers, Climate change, Designing for Behaviour Change, Private Sector, Transitions
In the blog post How to develop lasting behaviour change interventions in organisations? I talked with Sonja Graham, Managing Partner of Global Action Plan UK about a successful sustainable behaviour change program they ran in a hospital. Since 2017 GAP UK has a new...
by Majka Baur | Dec 8, 2017 | Behaviour, Changemakers, Climate change, Collaborative Action, Designing for Behaviour Change
During his life, Colin tried many paths to find a way of living that makes him feel truly happy: working in a well-payed job, later serving NGOs and finally following his passion for writing. Though the recipes of our society did not seem to work. He was still not...
