Empowerment is the key to sustainable behaviour change – Interview with Marilyn and Alexander Mehlmann
I met Marilyn and Alexander Mehlmann in Berlin where they came to speak at the SustEcon Conference. In her blog, Marilyn calls herself Globetrotting Grandma. I love how she introduced herself: it shows her open mindset and her great sense of humor. Personally, I think...
Behaviour change science as a magic wand for changemakers
With the “Designing for Behaviour Change” project scaling4good is scrutinizing the behaviour change topic. This is the first blog of a series on this topic. Changemakers: this is for you! But, who are the Changemakers? A Changemaker is a person that does not only dream of improving the life and well-being of people and other living beings but is actively working towards turning her or his vision into reality.
Scaling: what do we mean?
The stability of our planet is at stake Our economic and demographic growth and development are taking humanity on planet Earth on a dangerous path. Since the middle of the 20th century, our environmental footprint has become so important that the entire Earth system...
Contagious sustainable action: quantitative theory of change
A first building block of a solid theoretical basis for action To solve or mitigate global problems such as climate change, good, sustainable individual behavior needs to be adopted by enough people to have an impact on society at large and the world. But isn’t...